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Anti-corrosion
Industrial & floors
Curing agent
Concrete sealers
Residential
Blog
Our nano-ceramic coatings can dramatically extend the life of food and water infrastructure. Meet the people bringing that mission to life.
Zirconia is a company with a mission to solve critical problems in food and water infrastructure globally, using the unique nature of our green-tech nano-ceramic coatings which repair, strengthen, and preserve concrete infrastructure.
We developed a ceramic coating that reacts with the surface of concrete, encapsulating it in an ultra-durable, inert ceramic surface at room temperature, no kiln needed. The antimicrobial nature of our technology also helps reduce unwanted microbial pathogens from our food and water supply.
Below are the creators bringing Zirconia's mission to life, one breakthrough at a time.
Leadership
Chief Executive Officer, Founder
As a serial entrepreneur with exit experience, Benjamin focuses on breakthrough technologies that positively impact global sustainability of the built environment. He brings experience in marketing, sales, product development, and strategic thinking, with deep knowledge of the construction and agriculture market sectors.
He has been developing businesses for 30 years, spanning environmental labs, environmental consultancies, import of green building materials, and the development of green cements for large-scale infrastructure applications.
He last founded GeoTree Technologies Inc., a green-tech infrastructure repair firm that was sold for a 5x return to its investors. Benjamin holds a degree in Conservation and Resource Studies from UC Berkeley and an MBA in Sustainable Business from Pinchot University, and currently serves as Board Secretary at Adaptive Symbiotic Technologies, a sustainable agriculture firm.
Leadership
Production Engineer and General Manager
Jad manages production and manufacturing, runs projects, trains contractors, and provides quality control oversight at project conclusion, as well as handling logistics and sales support. He brings a strong background in materials, fabrication, and quality control, and holds a degree in Mechanical Engineering from the University of Washington.
Leadership
Technical Consultant, MSc, MBA, PE, P.Eng, LEED AP
Founder and Principal Engineer of DuraReinforce Dynamics with over 30 years in structural durability, corrosion mitigation, and service-life engineering. A leading North American authority on corrosion-resistant reinforcement who helped bring ASTM A1035 reinforcement to the first US bridge designed with it.
Leadership
AI Technology Advisor
Dheivis advises Zirconia on artificial intelligence and broader technology advancement, helping the company apply AI across its operations and product development.
Together, this team is building the technology and the business to make food and water infrastructure last far longer, perform far safer, and cost far less to maintain. Every product Zirconia brings to market, from CeramycGuard™ to BulletProof™ and Fortress XD™, reflects the collective expertise and commitment of this group, supported by a hands-on production team including Sohan Cook and Dayne.
If you share our vision for safer, longer-lasting, and more environmentally sustainable infrastructure, we invite you to follow our progress and explore how Zirconia's coatings can protect what matters most.
Talk to our technical team about the right ceramic surface treatment for your concrete infrastructure.