Equity Crowdfunding 101: We're Live on StartEngine

Status update: Zirconia's public StartEngine raise has closed. We are not currently running a public raise. Any future capital is expected to come from private equity or institutional partners. The information below is general background on Regulation Crowdfunding and is not an offer to invest.

Infrastructure underpins everything

From the moment you wake up each morning, infrastructure is working for you: food, water, sanitation, transportation, electricity. Every pillar of modern living depends on it.

Zirconia preserves that modern way of life by protecting the infrastructure it runs on, with high-performance coatings that durably shield concrete from corrosion.

Our coatings extend the service life of concrete infrastructure. When structures last longer, they need less repair and reconstruction, which cuts the greenhouse gas emissions and material waste that rebuilding creates.

Zirconia previously raised growth capital through equity crowdfunding on StartEngine , giving like-minded people who share our vision for safer, longer-lasting, and more environmentally sustainable infrastructure a way to take part. That public raise has since closed.

Why equity crowdfunding?

What if you could have invested in early-stage companies such as Apple, Amazon, or Uber before they went public?

Regulation Crowdfunding (Reg CF) has made that possible. Reg CF lets companies raise money from the general public through registered platforms, not just from accredited investors.

Before this change, only wealthy venture capitalists and accredited investors, those with a net worth of at least $1 million or a minimum annual income of $200,000, could invest in startups and early-stage companies. Reg CF changed that, allowing businesses of all shapes and sizes to reach everyday investors.

Under Title III of the JOBS Act, companies can raise up to $5 million per year through Reg CF (up from the previous cap of $1.07 million).

Zirconia took advantage of the opportunities that Reg CF put in place by raising growth capital on the StartEngine platform.

Our approach to capital going forward

At Zirconia, our mission is to develop products that support more environmentally sustainable infrastructure, industry, and the built environment as a whole.

We are an advanced materials company that offers eco-friendly coatings and other technologies that replace the need for older, toxic products.

We are building the foundation for the next generation of green infrastructure. Our earlier StartEngine raise helped fund that work, and we are grateful to everyone who took part.

We are not currently running a public raise. Any future capital is expected to come from private equity or institutional partners. We look forward to sharing future milestones and achievements with our community.