About Zirconia Engineered Surfaces

Why we do what we do

Making global concrete infrastructure more sustainable, safer and far longer-lasting with next-generation Ceramic Surface Treatment technology.

Zirconia is an advanced materials technology company that makes Ceramic Surface Treatment coatings. Our coating chemically bonds to the surface of concrete at room temperature, no kiln needed, sealing it in an inert ceramic layer. This dramatically extends service life and durably protects the asset from corrosion.

By eliminating corrosion and other failure pathways, our technology makes water, food, energy and transportation infrastructure perform better and last far longer. Extending lifespan and lowering maintenance dramatically reduces the cost of infrastructure. Avoiding reconstruction also cuts carbon emissions. This is how we are Preserving the Future.

Concrete bridge infrastructure treated with Zirconia's ceramic system

Zirconia team

The people behind the technology

Benjamin Cook

CEO, Founder

A serial entrepreneur with exit experience focused on breakthrough technologies for global sustainability. Over 30 years building environmental labs, consultancies and green building materials businesses. Previously founded GeoTree Technologies, sold for a 5x return. Degree in Conservation and Resource Studies from UC Berkeley and an MBA in Sustainable Business.

Jad Costandi

Production Engineer & General Manager

Manages production and manufacturing, project delivery, contractor training and quality control, plus logistics and sales support. Strong background in materials, fabrication and QC. Degree in Mechanical Engineering from the University of Washington.

Ben Sadawi

Technical Consultant

MSc, MBA, PE, P.Eng, LEED AP. Founder and Principal Engineer of DuraReinforce Dynamics with over 30 years in structural durability, corrosion mitigation, and service-life engineering. A leading North American authority on corrosion-resistant reinforcement who helped bring ASTM A1035 reinforcement to the first US bridge designed with it.

Dheivis Jara

AI Technology Advisor

Advises Zirconia on artificial intelligence and broader technology advancement, helping the company apply AI across its operations and product development.

Company history

Development began in 1998 with Professor Dr. P. Balaguru at Rutgers University, using over $2,000,000 in grant funding to create anti-corrosion coatings for concrete and steel, in part based on studies of Roman cements and why they were so durable. Many projects for state departments of transportation performed in the 2000s still look new today.

Zirconia Inc. was formed in 2017 to improve and fully commercialize this technology. Using newly available nanoparticles and specialty manufacturing methods, Zirconia has evolved it into a leading coating technology for concrete infrastructure preservation. Muralee Balaguru, Dr. Balaguru's son, was the cofounder who designed Zirconia's Ceramic Surface Treatments; he has since stepped back from the company due to illness.

Concrete floor treated with Zirconia's ceramic system

Preserving the future, one asset at a time.

Talk to our team about bringing Ceramic Surface Treatment to your infrastructure.