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Zirconia Executive Team: 2022 Roadmap Webinar Recap

We recently hosted an exclusive 2022 Business Strategy Roadmap and Investor Q&A webinar with Zirconia's executive team. In case you missed the live session, a full recording is available on our YouTube channel for you to watch at your convenience.

Below, we highlight the key topics covered during the discussion. We hope to see you at the next event.

What is Zirconia's mission?

"The construction industry has seen the same coating technologies since the 1960s, and they are failing us as a result. A water main breaks in the US every two minutes, and America's civil engineers gave the country's infrastructure a C-.

Trillions of dollars are wasted on repairing concrete and steel. What's more, current coating technologies allow dangerous microbial pathogens to live in concrete and enter our food and water supply. We need a change for a safer, more stable infrastructure.

Today you can invest in one of the companies leading the charge. At Zirconia, we create ceramic coatings that stabilize the surface of concrete, dramatically extending its service life. It's an affordable, antimicrobial solution that has no current alternatives."

What markets is Zirconia addressing?

"Everything we're doing is market focused. We're a market-driven company looking at a number of industries. We're talking with food industry people. We've had projects done with meat packing plants, cherry plants, and a wide variety of operations in that area.

Waterproofing is another segment. It breaks out to different groups, but it's a major area within commercial construction. Wastewater is a major concern for us, a place where we can have a very big impact, and we're starting to reach out to people in that area.

Agriculture is something we've also spent time in. We want to look at our food chain and go back to the level where food is actually being produced, strengthening infrastructure within that market to provide healthier food services and products."

What is Zirconia's strategy?

"One important development over the past six months, which everyone is familiar with at this point, is supply chain issues and material shortages.

We are fortunate that our coatings, especially CeramycGuard™, are manufactured here in the United States. We are not importing any materials. Everything is sourced locally.

We have had to deal with some minor supply chain issues, but we are still able to produce on time for the customer. This is a really important point because typical epoxy and urethane systems are simply not available right now. We've heard from customers that their current supplier has an eight or twelve week lead time, or may not even know when the product is coming."

Watch the full webinar

The full 2022 Business Strategy Roadmap and Investor Q&A webinar is available on Zirconia's YouTube channel. We encourage you to watch it in full to hear directly from the executive team on product development, market expansion, and the long-term vision for ceramic surface treatment technology.

A note on investing in Zirconia

At the time of the 2022 webinar, Zirconia was raising growth capital through equity crowdfunding on StartEngine, and the recap above reflects that moment. That public raise has since closed.

Zirconia is not currently running a public raise. Any future capital is expected to come from private equity or institutional partners.

Thank you for your support and belief in our mission. We look forward to achieving many milestones together as we continue to grow.

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